Sued by a European Brand? How We Forced Our R&D Team to Innovate Around Patents—and Saved Our Bestseller
What is a cross-border seller's greatest fear? It is not port congestion or currency fluctuation; it is discovering that your cargo is out on the ocean while a court summons has already arrived. Since 2024, design patent infringement cases handled by law firms such as TME in cross-border TRO actions have accounted for over 90%, and independent store sellers face a defeat rate as high as 76%. More challenging still, these legal firms no longer cast a wide net; instead, they precisely target products featuring "similar overall visual impressions and identical key design features"—meaning that even without copying a trademark, matching an appearance profile risks freezing account funds.