Product Sourcing for Amazon: How to Find Suppliers and Create Your Own Product (2026 Guide)

One seller we work with bought a chicken shredder from us to sell on Amazon in Germany. It sells very well in the US, but not in his market. He tested with 50 units, saw slow sales, and stopped. The product was fine, made in the same factory to the same standard. His buyers just wanted something else.

He switched to a rolling knife sharpener, had us make a custom version, and ordered 100,000 units. It reached the Top 10 of Amazon's Best Sellers ranking.

The lesson: different markets want different products, so test before you commit. Here is how to do product sourcing for Amazon step by step.

What Is Product Sourcing for Amazon?

Finding who makes or supplies the products you sell. It decides your cost, margin, quality, and reviews.

How to Source Products to Sell on Amazon

• Private label: a factory makes it, you sell it under your brand. The most common route for FBA sellers.
• Wholesale: buy branded goods in bulk and resell. Easy to start, but competition is mostly on price.
• Arbitrage: buy discounted items and resell. Low cost, hard to scale.
• Custom product: you design or improve a product and a factory builds it. More work, but nobody else sells the same item.

How to Find Products for Amazon FBA

• Check demand in your own marketplace. Look at Best Sellers on the Amazon site you sell on, such as amazon.de, not just amazon.com.
• Check competition. Listings with few reviews or weak photos mean there is room.
• Read negative reviews. They show what to improve.
• Prefer small, light, sturdy items. They keep FBA fees down.
• Work out margin early, including ads and returns.
• Order a small test batch first. Fifty units cost far less than a full run.

Product Sourcing Tools

• Research: Jungle Scout, Helium 10
• Price and rank history: Keepa
• Finding suppliers: Alibaba, Global Sources, Made-in-China
• Seeing who ships to whom: ImportYeti
• In person: Canton Fair

Tools show you where to look. They cannot tell you if a supplier is reliable.

How to Source Products to Sell on Amazon FBA: Check Your Suppliers

• Ask if they are a factory or a trading company, and request a video of the production floor.
• Ask the MOQ. Ours is 100 pieces for in-stock items and 1,000 for OEM.
• Ask lead times for samples and mass production.
• Ask about certifications. Selling in Europe? Ask for CE.
• Always order samples first.

Amazon FBA Sourcing: Alibaba, Agent, or Factory?

• Alibaba: fast way to see options, but quality control is on you.
• Sourcing agent: helps with communication, costs extra.
• Direct factory: usually the lowest price and the most room to customize.

How to Create Your Own Product for Amazon

1. Decide what to improve, based on customer reviews.
2. Send the factory a sketch, a reference sample, or a 3D file.
3. Approve a prototype.
4. Make the mold. Injection molding uses a custom mold to produce identical parts in volume. Cost depends on size, complexity, and material, so ask for a quote.
5. Approve samples, then start mass production.

The mold is yours, so competitors cannot order the same item from the same source. That is how our seller scaled his knife sharpener to 100,000 units.

About Daqida

Daqida is a China-based injection molding factory for Amazon sellers.

• Materials: PP, ABS, PC, silicone
• MOQ: 100 pieces (in-stock), 1,000 pieces (OEM)
• Lead time: typically 7 to 14 days
• Certification: CE,iso,patend,FCM
• Service: prototype, mold making, mass production